For customers in India
Retail packs are sold through our marketplace storefronts. Bulk and export enquiries are handled by the desk.

Our storefronts
Food licence
We hold the FSSAI licence required to sell food in India. The number is printed on every retail pack.
GST invoice
A GST invoice is issued for every order, marketplace or direct.
One origin
Kashmiri saffron from the Kashmir Valley. The grade is printed on the pack.
Real vs fake — six checks at home
Saffron is one of the most adulterated products sold anywhere. You can run every one of these in your own kitchen, on any brand, including ours.
The full guide- Cool water, not hotReal saffron colours the water slowly, over minutes, and the threads stay red. Instantly red water means dye.
- Rub it wetA yellow-orange stain is right. A bright red stain is not.
- Look closelyA real stigma flares into a trumpet at one end. Flat, even strands are usually safflower or dyed corn silk.
- SmellHay and honey with a faint metallic note — not sweet, not perfumed.
- TasteBitter. Never sweet.
- Feel the weightLight and brittle. Heavy or limp threads are holding moisture you paid for by the gram.
Buying in quantity?
Bulk, HoReCa and private-label enquiries within India are handled by the same desk as export.




